Buyer-Wins Paradox

The greater the provider focus on the Buyer's needs before their own, on delivering the outcome the Buyer wants, the greater the success of the provider. In selling, the greater the Expert Seller focuses on curating expertise for the Buyer's specific problem, on helping them to learn why their solution is the best solution to the Buyer's problem, the greater the success of the Expert Seller. This type of professional is a Clearly Superior Alternative to the salesperson who seeks to leverage the Buyer's need to meet their own, or who waits to trap the Buyer in the Commodity Buying Experience.