Competitive Cliff Reality

The Global Digital Transformation provides unprecedented mobility to the Buyer, allowing them to easily uncouple from a lesser alternative provider and rapidly implement a Clearly Superior Alternative.
The only way for any company to survive the Competitive Cliff, is to attract, and keep, Buyers. And the only way to do that is to be a better alternative to the Buyer, a Clearly Superior Alternative. Delivering more value, and a better experience, than is available from any other alternative.