Lessons from Google®

Google proves the existence of the Information Buying Experience by monetizing this Buyer consideration. Google® delivers over 90% of all searches worldwide. These searches are paid for with the currency of the user's consideration. Google® then collects the information on the user's search and sells it to advertisers, effectively converting the value of the user's consideration into billions of dollars in revenues. Should the user not receive the Information Buying Experience they were seeking, Google®'s business would die overnight.