Buyer-Wins Investment

Buyer-Wins Investment describes the commitment to delivering Buyer-Wins Outcomes by the practice of anticipating the future needs of the Buyer, and investing to deliver, or to be ready to deliver that value to the Buyer before the Buyer requests it or even knows they need it. When the Expert Seller works to curate expertise, prior to the Buyer asking them to, they are making this valuable Buyer-Wins Investment for their Buyer, something their sales-centric counterparts never will do.