Communication Standby

The Buyer must be on high alert and paying attention during any meeting, to be ready to respond and to do so with courtesy and credibility. They are not passively watching a YouTube® video, they are engaged in a live meeting. Adding this pressure to their Consideration Posture means the Buyer is on high alert for Curated Expertise. In this state, they are also easily subject to Confusion Quicksand and Virtual Vertigo, conditions which Value Amplification prevents.