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Curated Expertise Expectation
What they expect.
The Buyer expects the Expert Seller is expert in their own solution, and knows how to curate that expertise to the Buyer's problem so the Buyer can learn why their solution is the Clearly Superior Alternative. They expect communications from the Expert Seller to be founded on solution expertise curated for the Buyer's problem and that requests for additional Incremental Consideration will be founded on that same thing: Curated Expertise.
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