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Incremental Value
What the Buyer needs from sales.
Incremental Value is the benefit received by the Buyer in return for their Incremental Consideration. Incremental Value is the answer to the question: did the Buyer get the return they wanted for the time they spent and the cost they incurred? Incremental is an important distinction. Incremental means for this particular Buyer at this point in time, the value was sufficient to constitute a good return, and it goes to the Expert Seller's credit with the Buyer.
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