NEXUS™

The Buyer NEXUS™ is the general stages of the Buyer problem solving process. In Need the Primary Problem Initiative is defined, and the decision to handle it internally, or to go outside. The EPIC is next where the Expert Problem Identification Conversation begins with the Expert Seller. X is the crossover where a strong preference for their Clearly Superior Alternative is known. Unify begins the pursuit of broad acceptance in their company for their Clearly Superior Alternative. Secure is where the Buyer purchases the Clearly Superior Alternative and begins implementation.