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The Buyer-Wins Attitude
The secret to loving what you do.
The Buyer-Wins Attitude is the Expert Seller's conscious decision and effort to deliver a Buyer-Wins Outcome in every effort, to work to help them, with every communication and meeting, to be better off than before receiving the communication. This attitude aids the Expert Seller to do the right thing, to refrain from communicating with the Buyer until the communication warrants the Buyer's time and consideration.
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